The Coachella Valley Music and Arts Festival, produced by Goldenvoice in the Southern California desert of Indio at the Empire Polo Club, sells out tickets annually—even after a change in format in 2012 saw it expand to two weekends. Unofficial parties hosted by brands, largely in the media and fashion realms, take over surrounding towns, typically on the festival’s first weekend with the buzzier lineup. Here’s our related coverage.

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