INDIO, CALIF. The first weekend of the Coachella Valley Music and Arts Festival hit Indio on Friday, bringing plenty of attendees and activity to the Southern California desert city. This year the buzz was all about the hotly anticipated Outkast reunion, a new slate of art and food offerings—including a $1,000-plus dining package—and how Goldenvoice's fest now feels like more of a luxury retreat than an edgy music gathering.
Off the festival grounds, the landscape was packed with brands hosting pool parties and late-night bashes, spreading from Indio's neighboring Thermal to Palm Springs about 25 miles away. Marketers placed more emphasis on social media engagement, printing hashtags on everything from tattoos to coconuts, while decor alluded to the free-spirited looks sported by the crowd, with teepees and floral headbands popping up at various events.
From H&M's debut as a late-night event host and Corvette's racetrack to Forever 21's suspended DJ booth, here's a look at the biggest parties from Coachella this year.