Comic-Con 2013: How Brands Stood Out at the San Diego Show

From a towering fun house to a forest built into an arrivals carpet, here's a look at the over-the-top offerings at Comic-Con's parties and booths this year.

By Alesandra Dubin July 23, 2013, 12:37 PM EDT

Photo: Courtesy of Hadley Media

After a full takeover of San Diego from Thursday through Sunday, Comic-Con International 2013 is in the bag. The expo continues to grow, with an estimated 130,000 attendees crowding the San Diego Convention Center—the configuration of which is intricately orchestrated by organizers—and brands hosting countless related events at surrounding venues like hotels, parks, and parking lots. This year's lineup included three ships, an inflatable fun house, and more than 20,000 ping-pong balls.

Here's a look inside some of Comic-Con's biggest and buzziest events and exhibits.

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