Comic-Con 2014: Buzzworthy Branding Ideas From Samsung, 'Wired,' and More

From unusual venues to social-media-driven contests, event hosts found new and unusual ways to attract attention at the buzzy San Diego convention.

By Rose Curiel July 30, 2014, 2:49 PM EDT

Photo: Casey Rodgers/Invision for Ubisoft/AP Images

A sold-out Comic-Con International took over San Diego for the 45th year from Thursday to Sunday, attracting an estimated 130,000 fans who descended upon the city's convention center, streets, and surrounding venues in an effort to get the latest scoop on all things pop culture. Marketers once again pulled out all the stops to grab conventiongoers' attention, taking over aircraft carriers for parties, sending 14-foot robots out to interact with attendees, and covering local establishments with mysterious symbols.

Here's a look at some of the most noteworthy activations, parties, and promotions from the expo.

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