Comic-Con 2012: 25 Zany Ideas From HBO, Patrón, Playboy, and Others

By Nadia Chaudhury July 17, 2012, 5:40 PM EDT

Photo: Nadia Chaudhury for BizBash

Comic-Con once again packed the San Diego Convention Center with a crowd of some 130,000 fans, all angling to see and hear about the latest games, TV shows, films, anime, and other pop culture news. The 43rd iteration of the convention, which ran Thursday, July 12 through Sunday, July 15, also drew a fair share of companies and brands, all of which competed to capture attention on the show floor and beyond, using everything from parties and photo opportunities, to pop-up cafés and free giveaways.

Here's a look at the most eye-catching events and promotions from brands like Patrón, Hyundai, Syfy, Playboy, and others.

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