Top 50 Event Designers 2019: Bree McAlister & Alex Kushner

The bicoastal duo from Blue Revolver on building multi-sensory experiences.

June 18, 2019

“We immediately thought about putting those environments [from the show] inside the same moving trucks the characters use to start their new L.A. lives. We thought parking those trucks in a location as iconic as under the Hollywood Sign would remind guests of that feeling of excitement and opportunity that L.A. represents,” McAlister says.

Pictured: Freeform’s Good Trouble premiere

Photo: Courtesy of Freeform

Photo: Courtesy of Blue RevolverPhoto: Courtesy of Blue RevolverAs the lead creatives at experiential agency Blue Revolver (@bluerevolver_inc), McAlister and Kushner blend research-backed science with imagination to create exhilarating experiences. With offices in New York and Los Angeles, the duo have recently worked with new clients including Freeform, Disney, Paramount Pictures, Live Nation, and Colourpop, as well as continuing their relationships with Nike, Netflix, AT&T, and more. Blue Revolver is also developing a culinary team with a multi-sensory approach to food. “True sensory experiences are our antidote to the erosion of the senses that technology is accelerating. Our research shows us the crucial role the senses play in creating lasting memories, so we mix touch, taste, sight, sound, and smell as our tools to engage guests in ways that screens alone just can’t,” McAlister says.

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