Despite Move to Digital, Fashion Week Designers Still Use Hard-Copy Invites to Lure Guests

By Jim Shi February 11, 2011, 9:00 AM EST

Photo: BizBash

Although the fashion industry has wholeheartedly embraced the convenience of emailing show invitations and using the new Fashion GPS platform to handle R.S.V.P.s and check-in, there are still designers who rely on mailed items to convey their brand and the style of their upcoming show. Today, as Mercedes-Benz Fashion Week embarks on another season—its second at Lincoln Center—here's a look at some invitations that not only stood out in the mail room, but also expressed, visually, the inspirations and styles of their respective designers.

Your email inquiry will be sent to 3 venue