Did Nerve Spend Half a Billion on a Party?

June 11, 2001, 12:00 AM EDT

Posted 06.11.01
The New York Post reported that was using its fourth birthday party this past Thursday to shoot a pilot for a new HBO show. But what stuck out was the event's reported price tag: $500 million. But magazine associate editor Albert Lee posted a response on Jim Romenesko's Media News site, calling the figure “hilarious,” and joked, “Every guest is going to go home with diamond earrings, a Mercedes-Benz Unimog, and a gold-gilded issue of Nerve, and at the stroke of midnight, the ghost of Malcolm Forbes will pop out of our birthday cake.”

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