BACK TO ARTICLE

Event Report

Coachella's First Weekend Reigns Supreme for Festivalgoers and Parties Alike

Coachella Valley Music and Arts Festival — Coachella Valley Music and Arts Festival
Technology-driven visual arts studio V Squared Labs, headed by Vello Virkhaus, created striking, ever-changing visuals at the festival's Sahara stage.
Photo: Slade Smith

Event Report

Coachella's First Weekend Reigns Supreme for Festivalgoers and Parties Alike

Coachella Valley Music and Arts Festival — Coachella Valley Music and Arts Festival
The Do Lab's central art piece took on an ombré look this year, in colors that seemed to evoke desert flowers. The structures provided shade, a meeting point, and a stage for performances that included the work of Lucent Dossier.

Photo: Melissa Iris Garcia for BizBash

Event Report

Coachella's First Weekend Reigns Supreme for Festivalgoers and Parties Alike

Coachella Valley Music and Arts Festival — Coachella Valley Music and Arts Festival
A new art piece on the festival grounds called "Mirage," envisioned by festival art curator Paul Clemente and created and executed by experiential design and media company Pearl Media Productions, took the form and architecture of a mid-century Palms Springs mansion, standing at 40 feet tall, 80 feet wide, and 100 feet long. A total of 12 zones of high-tech HD projections made it appear that changing activities were taking place inside the home's rooms and its pool. The project requires 18 gigs of custom content and more than 70 facets of individual video over the course of the six-day festival.
Photo: Alesandra Dubin/BizBash

Event Report

Coachella's First Weekend Reigns Supreme for Festivalgoers and Parties Alike

Coachella Valley Music and Arts Festival — Coachella Valley Music and Arts Festival
As part of the fest's major green efforts, it employs a 20-foot-tall dinosaur art piece—known as Recyclosaurus Rex—to crush bottles.
Photo: Alesandra Dubin/BizBash

Event Report

Coachella's First Weekend Reigns Supreme for Festivalgoers and Parties Alike

Heineken's Dome at the Coachella Valley Music and Arts Festival — Heineken's Dome at the Coachella Valley Music and Arts Festival
Heineken's sponsorship activation includes cold storage for cases of festivalgoers' beer, which is tracked using a fingerprint scan and kept cold until guests are ready to imbibe. V Squared Labs also created the visuals for the brand's dome on the festival grounds.
Photo: Slade Smith/Courtesy of Corso Communications

Event Report

Coachella's First Weekend Reigns Supreme for Festivalgoers and Parties Alike

H&M Coachella Party — H&M Coachella Party
For the fourth consecutive year, H&M is an official sponsor of the festival, but it expanded its presence beyond the polo fields for the first time to the 40-acre Merv Griffin Estate, where more than 300 guests came for performances by Santigold, DJ Michelle Pesce, and others on Saturday.
Photo: Michael Kovac/Getty Images for H&M

Event Report

Coachella's First Weekend Reigns Supreme for Festivalgoers and Parties Alike

H&M Coachella Party — H&M Coachella Party
Sleek signage in foliage and hedging served as chic, branded photo backdrops for celebrity arrivals.
Photo: Michael Kovac/Getty Images for H&M

Event Report

Coachella's First Weekend Reigns Supreme for Festivalgoers and Parties Alike

H&M Coachella Party — H&M Coachella Party
The party's overall Moroccan-style decor included poolside and lawn seating groups complete with pillows, rugs, and lanterns. Activities included ping-pong and bocce ball, while in the water, rafts filled the pool, and logo paddle boats filled the pond.
Photo: Michael Kovac/Getty Images for H&M

Event Report

Coachella's First Weekend Reigns Supreme for Festivalgoers and Parties Alike

Lacoste Desert Pool Party at Coachella — Lacoste Desert Pool Party at Coachella
Back for its fourth year was Lacoste, which brought its Lacoste Live Desert Pool Party to a private estate near the festival grounds with production by Made With Elastic. In addition to table tennis and bocce ball, guests could attempt to shoot a hole in one on a branded putting green for a chance to win Lacoste headphones.
Photo: Joe Scarnici/Getty Images for LACOSTE

Event Report

Coachella's First Weekend Reigns Supreme for Festivalgoers and Parties Alike

Lacoste Live Desert Pool Party at Coachella — Lacoste Live Desert Pool Party at Coachella
The event included an activity/art installation that invited guests to shoot paint-covered tennis balls at a massive polo shirt called “Polo Gigante.” Beta Creative was behind the setup.
Photo: Joe Scarnici/Getty Images for LACOSTE

Event Report

Coachella's First Weekend Reigns Supreme for Festivalgoers and Parties Alike

Lacoste Live Desert Pool Party at Coachella — Lacoste Live Desert Pool Party at Coachella
Cigarette-style girls, clad in Lacoste gear, passed Kiel's sun protection products.
Photo: Joe Scarnici/Getty Images for LACOSTE

Event Report

Coachella's First Weekend Reigns Supreme for Festivalgoers and Parties Alike

Lacoste Live Desert Pool Party at Coachella — Lacoste Live Desert Pool Party at Coachella
For right on-trend festival looks, a flower crown station allowed guests to pick up garlands to wear on the spot—in exchange for a posting on social media.
Photo: Joe Scarnici/Getty Images for LACOSTE

Event Report

Coachella's First Weekend Reigns Supreme for Festivalgoers and Parties Alike

Armani Exchange Neon Carnival at Coachella — Armani Exchange Neon Carnival at Coachella
Armani Exchange hosted its fourth annual Neon Carnival at Tradition Aviation, an airplane hanger not far from the festival grounds.
Photo: Seth Browarnik/WorldRedEye.com

Event Report

Coachella's First Weekend Reigns Supreme for Festivalgoers and Parties Alike

Armani Exchange Neon Carnival at Coachella — Armani Exchange Neon Carnival at Coachella
The party included thrill rides, carnival games, Svedka Vodka specialty cocktails, and music sets by DJs like Jus Ske. The night also celebrated the debut of the special-edition Armani Exchange Color Flash watch and sunglasses collection in neon colors.
Photo: Seth Browarnik/WorldRedEye.com

Event Report

Coachella's First Weekend Reigns Supreme for Festivalgoers and Parties Alike

Chevy Volt Valley — Chevy Volt Valley
Night Vision Entertainment and Chevrolet presented Volt Valley at the Mirage featuring Bagatelle Beach, a two-day event at a private ranch to celebrate this year’s festival, where activities included a zip line for guests.
Photo: Doug Hac

Event Report

Coachella's First Weekend Reigns Supreme for Festivalgoers and Parties Alike

Chevy Volt Valley — Chevy Volt Valley
A Patrón-branded hot-air balloon offered chilled shots of XO Café.
Photo: Doug Hac

Event Report

Coachella's First Weekend Reigns Supreme for Festivalgoers and Parties Alike

Diesel Studio Africa Event — Diesel Studio Africa Event
An event for Diesel and Bono’s clothing collection, Edun, took to the Tally Horse Ranch. Bono was among those curating the music for the program.
Photo: Vero Image

Event Report

Coachella's First Weekend Reigns Supreme for Festivalgoers and Parties Alike

Diesel Studio Africa Event — Diesel Studio Africa Event
Stoelt Productions built out the event, which had design by M Crown Productions.
Photo: Vero Image

Event Report

Coachella's First Weekend Reigns Supreme for Festivalgoers and Parties Alike

Hard Rock Music Lounge at Coachella — Hard Rock Music Lounge at Coachella
Hard Rock Hotels, in association with the BMF Media Group, brought the Hard Rock Music Lounge to the Hotel Zoso, which is set to become a Hard Rock property later this year. Just before the weekend, street artist Mr. Brainwash snuck into the venue to deface property with his music-inspired graffiti artwork—an unusual combination of spontaneous vandalism and sanctioned stunt. Guests woke up to spray-painted masterpieces covering the hotel grounds from the lobby entrance to the upstairs pool deck. His artwork featured repetitive portraits spreading the messages “Music is beautiful” and “Life is beautiful.” A live camel served as a photo op. Owl's Brew, a tea crafted for cocktails, sponsored the event and seemed to be ubiquitous around the weekend's parties.
Photo: Johnny Nunez

Event Report

Coachella's First Weekend Reigns Supreme for Festivalgoers and Parties Alike

ShopBazaar.com Coachella Party — ShopBazaar.com Coachella Party
Harper’s Bazaar brought the ShopBazaar pop-up boutique to the desert, similar to the pop-up created in December at Art Basel Miami Beach. Throughout the festival's first weekend, the event took over the Jonathan Adler-designed Parker Palm Springs hotel. Former Elle event chief Caitlin Weiskopf oversaw the event. "All purchases were made on ShopBazaar.com at the MacBooks or iPads in the pop-up, and guests could walk away with clothes to wear to the show that day," Weiskopf said.
Photo: John Sciulli/Getty Images for Harper's BAZAAR

Event Report

Coachella's First Weekend Reigns Supreme for Festivalgoers and Parties Alike

ShopBazaar.com Coachella Party — ShopBazaar.com Coachella Party
Guest tried their hands at logo beanbag games for ShopBazaar. The main event, a party with music by Mia Moretti, went down on Friday, and additional events included manicures by London lacquers Saturday and Herbal Essences' braid bar Saturday and Sunday. XA produced.
Photo: John Sciulli/Getty Images for Harper's BAZAAR

Event Report

Coachella's First Weekend Reigns Supreme for Festivalgoers and Parties Alike

Hennessy V.S Presents Details at Midnight — Hennessy V.S Presents Details at Midnight
Nas hosted Details at Midnight, the main event off the polo fields on the Friday night schedule, with production by TH Productions.
Photo: Alexandra Wyman/Invision for Details/Hennessy/AP Images

Event Report

Coachella's First Weekend Reigns Supreme for Festivalgoers and Parties Alike

Hennessy V.S Presents Details at Midnight — Hennessy V.S Presents Details at Midnight
Guests gathered in a tricked-out teepee.
Photo: Kirill Was Here

Event Report

Coachella's First Weekend Reigns Supreme for Festivalgoers and Parties Alike

Saguaro Desert Weekender at Coachella — Saguaro Desert Weekender at Coachella
At the Saguaro, Hello Stranger and dFm teamed up with Dossier for the hotel’s second annual Desert Weekender events. Three days of events hosted brands including Forever 21, Swatch, Microsoft, Corzo, and Revolve Clothing. Daytime pool parties featured DJ sets from the likes of Sky Ferreira, Peanut Butter Wolf, Classixx, Iamsound, and more.
Photo: Michael Mendoza

Event Report

Coachella's First Weekend Reigns Supreme for Festivalgoers and Parties Alike

Saguaro Desert Weekender at Coachella — Saguaro Desert Weekender at Coachella
Logos took colorful forms at the Saguaro's distinctive rainbow-hued property.
Photo: Michael Mendoza

Event Report

Coachella's First Weekend Reigns Supreme for Festivalgoers and Parties Alike

'Filter' Yacht Club Pre-Coachella Party — 'Filter' Yacht Club Pre-Coachella Party
Kicking things off early on Thursday, Filter magazine returned for its 11th annual Yacht Club pre-festival events, produced by lifestyle marketing and branding agency Filter Creative Group. Aerie sponsored the event, which will also offer a Thursday program ahead of the second weekend. It's among few brands to do so.
Photo: Colin Young-Wolff

SLIDE
18/26

view thumbs

more slideshows

Brew Dishes: 8 Menu Items That Contain Coffee

Give meeting attendees a boost with these catering items that incorporate java.

The Scout Posted about 15 hours ago

Oscars 2019: Preview the After-Party's Opulent Theater-Inspired Design

Designed and produced by Sequoia Productions for the 30th time, the Governors Ball will feature a tribute to film plus luxe decor inspired by classic movie theaters.

News Posted 4 days ago

10 Best Ideas of the Week: a Flower-Bombed Elevator, Dessert Trays Held by Helium Balloons, Gold-Record Grammys Decor

Here's a look at 10 steal-worthy ideas we spotted this week.

News Posted 5 days ago

What Goes Into an Award Show Gift Bag?

Gifting suite producers share a behind-the-scenes look at what works and what doesn’t when giving away the goods to celebrities and attendees.

News Posted 7 days ago

Grammys 2019: Event Design Highlights From Music's Biggest Week

The Grammys returned to Los Angeles this year, along with star-studded celebrations from the Recording Academy, Roc Nation, Steven Tyler, MusiCares, and many more.

Event Report Posted 7 days ago

more slideshows

Your email inquiry will be sent to 3 venue

Review and Continue Continue