One of the more daunting sponsor installations—there were 11 in total—came courtesy the History Channel's Vikings show, which delivered a replica ship's bow to the venue. Guests could board the ship for a memento picture. "It was a big photo op for them," said Event Eleven's Schubert. "Because we had so much square footage and such high ceilings, it wasn't hard to accommodate." Of the challenges of hosting an event in New York, ESPN's Robinson said: "It's extremely expensive here. I was expecting it, but I wasn't expecting it to be as crazy as it was. And because this event was in our backyard in terms of clients and agencies, everyone is here. You're not used to that, so your numbers, money-wise and capacity-wise, inevitably go up."