Domino's Green Bazaar Is Simple but Stylish

For its eco-friendly party, the interior design mag converted a minimalist photo studio into an attractive and organic bazaar.

March 21, 2007, 12:00 AM EDT

The centerpiece of the event, wheatboard and steel shelving, displayed 39 environmentally friendly beauty, fashion, housekeeping, and food items that ranged from $2 Seventh Generation paper towels to a $60 organic slip.

Domino Green List Party
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Domino magazine hosted an eco-friendly cocktail party and shopping event to celebrate the magazine’s March issue—which features a package of earth-friendly furniture, fashion, and food ideas—and to encourage guests to incorporate organic resources into their lives. Despite the intentionally simple look of the event, well-executed elements like a shopping area of sustainable, organic, and locally produced goods (dubbed the “green market”) and tasteful details made for a stylish and fun affair that didn’t feel forced or preachy.

The magazine’s special events manager, Michelle Rubel, and event designer Olga Naiman of Aparat made sure that every element of the March 15 event was pro-conservation. “All materials were eco-friendly, recycled, and green in some way,” Naiman said. “Essentially, only four materials were used to create the whole look: steel, Speed-Rail, wheatboard, and eco-friendly lightbulbs.” The planning team sourced nearly everything locally and later donated purchased items to Build it Green, a nonprofit that promotes resource-efficient buildings. Proceeds from the market—more than $15,000—will go to the Maasai Wilderness Conservation Trust, an organization that supports health, education, and conservation programs in Kenya.

Alison Stuart

Photos: Chance Yeh/Patrick McMullan (shelves, walkway, drinks), BiZBash (bags, lights, food, staffers, car)

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