This year’s Xbox Media Briefing took to the Galen Center, with an attendance of more than 4,300 people, including broadcast, print, and online press, partners, developers, and fans. Spike TV picked up the live, commercial-free broadcast, and the event live streamed online as well. The event got an immersive set design from producer Zed Ink that flanked the arena from end to end. An 80-foot center screen changed dynamically throughout the show through massive moving semi-transparent scenic doors that opened and closed to accommodate trailers and demos of varying aspect ratios. Three additional LED screens stood angled on the floor as the backgrounds for satellite stages designed for the staging of multi-player demos and presenters throughout the show.
Photo: Nadine Froger Photography