- Audiovisual Production, Light, Sound XL5 Productions
- Chairs Chameleon Chair Collection
- China, Glassware Unique Table Top Rentals
- Decor, Production Larry Abel / De-signs
- Flowers The Hidden Garden, Floral Design
- Venue Four Seasons Hotel Los Angeles at Beverly Hills
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Although Premiere magazine folded earlier this year, its longstanding Women in Hollywood event did not suffer the same fate. Elle, a sister publication at Hachette Filipacchi of the now-defunct movie magazine, hosted the 14th annual tribute on Monday night at the Four Seasons Beverly Hills, continuing Premiere’s tradition of honoring women’s achievement in film.
”Elle was attracted to this signature event, which champions the cause of women getting better roles on-screen,” said Brent Allen, the magazine's executive director of marketing.
Larry Abel of Larry Abel Designs collaborated with Allen and the magazine’s director of merchandising and promotions, Eric Johnson, to create a contemporary black-and-white event with subtle feminine touches (a look they felt was in keeping with the spirit of the magazine). Abel took over the Four Seasons ballroom, decking the stage with black drapes with white satin tiebacks, and transforming the room by covering its walls in white seamless paper adorned with 12-foot-tall three-dimensional black flowers. Soft purple lighting on the papered walls and floral centerpieces in varying violet shades were the only hints of color incorporated into the decor.
Abel introduced guests to the black-and-white palette long before they entered the ballroom, decorating a tented archway along an outdoor corridor with the same black drapes and white sashes that made an appearance onstage, and lining the corridor with a black carpet. Directly outside the ballroom, a cocktail reception area featured black-and-white photographs of sponsor Cadillac's cars, which the carmaker printed and framed for the event.