Emmy Awards 2014 Spotlight: Inside the Week's Top Events

From preparties to after-parties, see how HBO, Variety, and other brands created standout events during Emmy week.

By Rose Curiel August 27, 2014, 7:15 AM EDT

Photo: Courtesy of Sequoia Productions

This year, the Academy of Television Arts & Sciences shook up the 66th annual Emmy Awards at the Nokia Theatre at L.A. Live by tapping first-time host Seth Meyers and deviating from the standard Sunday telecast in favor of a Monday-night show. But when it came to the many satellite events surrounding the award show, tradition reigned with festivities starting long before the broadcast, and heavy-hitting fixtures on the party circuit like the Governors Ball and HBO’s Emmy party creating massive celebrations for the evening’s big winners.

Audi kicked off the celebrations as early as Thursday night, with a cocktail party that took over Cecconi’s restaurant and its neighboring parking structure, which Event Eleven’s Tony Schubert converted into a futuristic-looking space with the aid of LED lights.

Sequoia Productions' Cheryl Cecchetto also turned to LED ligths—and Versa tubes and dynamic lasers—to create the lively “kaleidescope of color” theme at this year’s Governors Ball, which saw more than 3,600 guests flood the West Hall of the Los Angeles Convention Center following the telecast.

Meanwhile, HBO’s annual fete took over the Pacific Design Center’s fountain plaza across town in West Hollywood, where guests danced well past midnight amidst a colorful backdrop inspired by 1960s fashion designer Paco Rabanne.

Here’s a look at the major events that took over town during Emmy week.

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