Entertainment Company Launches National Festival With Vintage Cars, Snoop Dogg

By Mitra Sorrells September 8, 2010, 2:03 PM EDT

Photo: Curt Littlecot

After nearly 18 months of planning, the Bandwagon Roadshow, a fusion of live music and custom and vintage cars, debuted Saturday at Festival Field at the Orlando Citrus Bowl to an audience of 5,500. Jimi Beach, a former producer on the Vans Warped Tour, created the event through his new company, Top Speed Adventures.
“Some of the largest single-day events in the world are classic car gatherings, but they don't have much entertainment, so we decided to create a new touring property that brings out top headliners with top cars,” Beach said.

Beach and his team plan to use what they learned from Saturday to fine-tune the show before starting a national tour in April. The series will visit eight cities around the country with two or three headlining entertainers that will perform throughout the tour. The remainder of the entertainment will include the car displays and musical acts from the host cities. On Saturday, 15 acts including Snoop Dogg, Sublime with Rome, and the Reverend Horton Heat performed on two stages. Vintage and custom cars, vendors, strolling performers, and an artists’ compound filled the remainder of the 175,000-square-foot field.

A new Orlando-based Internet radio station served as the centerpiece of the show's promotional marketing. “Because we are building a national brand, we recognize that digital media is the quickest way to get the word out,” Beach said. “The broadcast platform will keep people engaged throughout the year, and people can hear the excitement as we roll into other markets.”

To further gain attendees, media sponsor WJRR-FM's DJs made multiple mentions of the event in the preceding weeks, gave away tickets, and also broadcast live from Festival Field.

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