Innovators are people living in the future. They divine what is possible and then define the shape of the path that everyone else will follow.
For our sixth Innovation Issue, BizBash sought people and brands who are considering events in new ways. These pacesetters have dreamed up events that got the whole world talking, developed the technology they anticipated the industry would need, and inspired others to dream big as well. After encountering their ideas, we recognize the groundbreaking nature of their work while at the same time wondering why no one had thought of it first.
In the hyper-creative world of event marketing, there is no shortage of bold ideas and interesting thinkers. Selecting this group involved a lengthy process of research and debate, which has only made us more confident in the choices.
The brands ranked here have impressed not only with the number of well-executed events, but also their scope and reach. They include companies we have featured before as well as new entries that have risen to the top. The people behind these brands successfully use the power of live events to compete not only for profit and market share, but also for reputation.
This year’s class of innovative people represents new thinking and approaches to events from music festivals to product launches to mega conferences. They’re creating best-in-class apps for global events. They’re setting new standards for sustainability. They’re pioneering new applications for lighting and video. They’re longtime agency producers showing why they have lasted at the top of the industry for so long.
We celebrate their achievements and eagerly watch for what they will come up with next.
More on our Event Innovators 2016 package can be found here.