EVENT INNOVATORS 2016

Event Innovators 2016: Top 10 Innovative Brands

These leading companies use groundbreaking events, both digital and live, to engage consumers and increase profits.

By Jenny Berg, Beth Kormanik, Michele Laufik & Ian Zelaya May 17, 2016, 3:05 AM EDT

Illustration: Cornelia Stiles/BizBash

This ranked list features companies that see live and digital events as a vital part of their marketing, creating innovative experiences for their fans and business partners.

1. Nike
2. Samsung
3. Visa
4. Pepsi
5. Target
6. McDonald's
7. Intel
8. Bud Light
9. N.F.L.
10. Vanity Fair

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