Event Innovators 2017: Top 10 Innovative Brands

These companies have figured out how to create compelling live events to engage consumers and build buzz on social media.

By Alesandra Dubin, Michele Laufik & Ian Zelaya June 14, 2017, 8:37 AM EDT

Illustration: Cornelia Stiles/BizBash

This ranked list highlights the companies that have made innovative live and digital experiences an essential part of their marketing. Their events serve a strategic purpose by engaging the public, their clients, and the media.

1. American Express
2. Ford
3. Delta
4. Google
5. Nike
6. AT&T
7. National Geographic 
8. Jack Daniel's
9. Casper
10. Refinery29

More on our Event Innovators 2017 package can be found here.

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