Event Production & Planning

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Event Production & Planning
How Hello Sunshine's Flagship Event Made Every Attendee Feel Like the Main CharacterHow Hello Sunshine's Flagship Event Made Every Attendee Feel Like the Main Character

Last month, Reese Witherspoon’s Hello Sunshine expanded Shine Away into a two-day festival featuring 2,000 guests, multi-stage programming, and immersive experiences designed to uplift women’s voices.

byClaire Hoffman, Senior Contributing Editor
Nov 6, 2025
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8 Min Read
Event Production & Planning
Sneakers, Streetwear, and Snoop: See the Culture-Defining Moments of ComplexCon 2025Sneakers, Streetwear, and Snoop: See the Culture-Defining Moments of ComplexCon 2025
byMichele Laufik
Nov 5, 2025
6 Min Read
Corporate Events
20 Future CMOs, No Panels: How VaynerX Tapped Into The Power of a Small-Group Summit20 Future CMOs, No Panels: How VaynerX Tapped Into The Power of a Small-Group Summit
byShannon Thaler
Nov 5, 2025
3 Min Read
Event Production & Planning
How Event Profs Built a Festival That Puts Mental Wellness Center StageHow Event Profs Built a Festival That Puts Mental Wellness Center Stage
byShannon Thaler
Nov 4, 2025
5 Min Read
Attendees pose for a photo at the two-day beauty event at the Oculus in NYC.
Event Production & Planning
See How Beauty Brands Wooed Consumers at This Inaugural Industry EventSee How Beauty Brands Wooed Consumers at This Inaugural Industry Event
byMichele Laufik
Nov 3, 2025
4 Min Read
Event Design
22 Cowboy-Cool Event Ideas That’ll Have Guests Saying “Yeehaw”22 Cowboy-Cool Event Ideas That’ll Have Guests Saying “Yeehaw”
byClaire Hoffman
Oct 31, 2025
8 Min Read
Event Production & Planning
Top Trending Stories on BizBash: October 2025
Top Trending Stories on BizBash: October 2025
Oct 30, 2025
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3 Min Read
bySarah Kloepple, Deputy Editor
Food & Beverage Trends
See Standout Moments From Fall’s Food and Drink Festivals
See Standout Moments From Fall’s Food and Drink Festivals
Oct 30, 2025
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5 Min Read
byMichele Laufik, Senior Contributing Editor
Corporate Events
Dreamforce 2025: See Highlights From an AI-Centric Conference
Dreamforce 2025: See Highlights From an AI-Centric Conference
Oct 29, 2025
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4 Min Read
bySarah Kloepple, Deputy Editor
Experiential Marketing
40 Cool Event Ideas You May Have Missed From Sephora, Uber One, Levi's, and More
40 Cool Event Ideas You May Have Missed From Sephora, Uber One, Levi's, and More
Oct 28, 2025
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11 Min Read
byClaire Hoffman, Senior Contributing Editor
Experiential Marketing
How Patrón’s Clever ‘Speakuneasy’ Brought Attention to Its Regulatory Fight
How Patrón’s Clever ‘Speakuneasy’ Brought Attention to Its Regulatory Fight
Oct 27, 2025
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5 Min Read
byMichele Laufik, Senior Contributing Editor
Trade Shows
How One Company Pulled Off Six Distinct Activations at Groceryshop Las Vegas
How One Company Pulled Off Six Distinct Activations at Groceryshop Las Vegas
Oct 23, 2025
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6 Min Read
byClaire Hoffman, Senior Contributing Editor
Experiential Marketing
See Inside Cheez-It's NYC Nightclub—Complete With a Cracker-Shaped Disco Cube
See Inside Cheez-It's NYC Nightclub—Complete With a Cracker-Shaped Disco Cube
Oct 22, 2025
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5 Min Read
byMichele Laufik, Senior Contributing Editor
Experiential Marketing
Austin City Limits 2025: See Inside Brand Activations From Google, T-Mobile, Amex, and More
Austin City Limits 2025: See Inside Brand Activations From Google, T-Mobile, Amex, and More
Oct 21, 2025
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8 Min Read
byLiana Lozada, Contributing Writer
Experiential Marketing
Canva Hits the Road for Its Most Ambitious Live Experience to Date
Canva Hits the Road for Its Most Ambitious Live Experience to Date
Oct 20, 2025
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5 Min Read
byShannon Thaler, Senior Contributing Editor
Programming & Entertainment
How Pacsun’s Inaugural Summit Positioned the Retailer as a Cultural Convener
How Pacsun’s Inaugural Summit Positioned the Retailer as a Cultural Convener
Oct 17, 2025
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6 Min Read
byClaire Hoffman, Senior Contributing Editor
Trade Shows
Top Highlights From IMEX America 2025
Top Highlights From IMEX America 2025
Oct 17, 2025
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3 Min Read
byDanica Tormohlen
Experiential Marketing
How to Build Event Content that Connects and Fuels All Your Marketing Channels
How to Build Event Content that Connects and Fuels All Your Marketing Channels
Oct 16, 2025
Event Design
Disney Brought Gothic Glamour to This Halloween-Themed Influencer Trip
Disney Brought Gothic Glamour to This Halloween-Themed Influencer Trip
Oct 16, 2025
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4 Min Read
byShannon Thaler, Senior Contributing Editor
Event Production & Planning
How This Tech Company Brought Back Its Flagship Conference
See How This Tech Company Brought Back Its Flagship Conference
Oct 15, 2025
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3 Min Read
byMichele Laufik, Senior Contributing Editor
Sporting Events
See How Lego and Nike Teamed Up for This Colorful Hoops Experience
See How Lego and Nike Teamed Up for This Colorful Hoops Experience
Oct 14, 2025
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4 Min Read
byMichele Laufik, Senior Contributing Editor
Event Production & Planning
Instacart Took Fans Back to 1999—Complete With Frosted Tips and Third Eye Blind
Instacart Took Fans Back to 1999—Complete With Frosted Tips and Third Eye Blind
Oct 13, 2025
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7 Min Read
byClaire Hoffman, Senior Contributing Editor
Experiential Marketing
How Walmart’s Experiential Tour Is Reframing the Brand for a New Generation
How Walmart’s Experiential Tour Is Reframing the Brand for a New Generation
Oct 10, 2025
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5 Min Read
byClaire Hoffman, Senior Contributing Editor
Programming & Entertainment
See How the Teen Vogue Summit Cleverly Integrated Sponsors Into the Event’s Programming
See How the Teen Vogue Summit Cleverly Integrated Sponsors Into the Event’s Programming
Oct 9, 2025
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5 Min Read
byMichele Laufik, Senior Contributing Editor
Experiential Marketing
How Brands Embraced Taylor Swift’s Sparkly Showgirl Era
How Brands Embraced Taylor Swift’s Sparkly Showgirl Era
Oct 8, 2025
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6 Min Read
byClaire Hoffman, Senior Contributing Editor
Event Production & Planning
iHeartMedia's Events Director Shares the Rhythm Behind the Brand's Biggest Shows
iHeartMedia's Events Director Shares the Rhythm Behind the Brand's Biggest Shows
Oct 7, 2025
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8 Min Read
bySarah Kloepple, Deputy Editor
Event Production & Planning
Drake’s Fragrance Brand Celebrates First Perfume With an Immersive Theatrical Experience
Drake’s Fragrance Brand Celebrates First Perfume With an Immersive Theatrical Experience
Oct 6, 2025
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3 Min Read
byShannon Thaler, Senior Contributing Editor
Event Rentals
6 Event Rentals That Bring All the Wild West Vibes
6 Event Rentals That Bring All the Wild West Vibes
Oct 2, 2025
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1 Min Read
bySarah Kloepple, Deputy Editor
Event Production & Planning
How This Event Honoring Music Teachers Hit All the Right Notes
How This Event Honoring Music Teachers Hit All the Right Notes
Oct 1, 2025
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4 Min Read
bySarah Kloepple, Deputy Editor
Experiential Marketing
35 Cool Event Ideas You May Have Missed From ABC, Bumble, Audible, and More
35 Cool Event Ideas You May Have Missed From ABC, Bumble, Audible, and More
Sep 30, 2025
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10 Min Read
byClaire Hoffman, Senior Contributing Editor
Event Production & Planning
Top Trending Stories on BizBash: September 2025
Top Trending Stories on BizBash: September 2025
Sep 30, 2025
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3 Min Read
bySarah Kloepple, Deputy Editor
Trade Shows
5 Things to Expect at IMEX America 2025
5 Things to Expect at IMEX America 2025
Sep 30, 2025
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6 Min Read
bySarah Kloepple, Deputy Editor
Event Production & Planning
Beyond ROI: How 14 Event Profs Are Expanding Their Definitions of Success
Beyond ROI: How 14 Event Profs Are Expanding Their Definitions of Success
Sep 26, 2025
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10 Min Read
byClaire Hoffman, Senior Contributing Editor
Event Venues
See Inside BizBash's Unveiling of 2 Park Avenue in New York
See Inside BizBash's Unveiling of 2 Park Avenue in New York
Sep 25, 2025
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5 Min Read
byShannon Thaler, Senior Contributing Editor
Food & Beverage Trends
See How Eater Celebrated 20 Years of Food Culture With This New Event
See How Eater Celebrated 20 Years of Food Culture With This New Event
Sep 24, 2025
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5 Min Read
byMichele Laufik, Senior Contributing Editor
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