The exhibit was on display November 14 and 15 at the Space at Villain in Williamsburg. A private launch party took place on November 13.
Photo: Sarah Stone/BuzzFeed
The venue entrance featured hanging umbrellas and a replica of a hot dog street cart that served guests actual hot dogs.
Inspired by a recent viral news story involving a rat carrying pizza in an underground subway stop, a "pizza rat" mascot walked around offering guests standard New York cheese pizza slices.
The numerous art installations included a replica of an apartment building exterior, complete with fake pigeons, leaky air-conditioning window units, and graffiti inspired by the Jolly Rancher campaign.
Another installation was a throne—inspired by the iron throne in Game of Thrones—made out of various pieces of trash. The chair was the event's most popular photo op.
Photo: Ian Zelaya/BizBash
Located next to the trash throne was another photo op: Guests sat next an actor resembling a subway "manspreader," posing for a photo booth that took GIFs, which could be shared to social media.
Artist Kevin Lyons and his daughter painted a Jolly Rancher mural for the exhibit.
Selfie sticks were on hand for guests to take photos with various mascots, meant to resemble the kind seen in Times Square.
The event had a custom bar that mimicked a typical New York deli. Guests took a numbered tickets and waited to place their order.
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