Exotic Elements Tempt Guests at Dos Equis's Bazaar Noir

At its Miami stop, the beer brand's promotional tour offered wild animals, a peep show, and adventurous catering.

By Beth Kormanik August 29, 2013, 7:15 AM EDT

Zoological Wildlife Foundation provided gibbon apes for the event.

Photo: Courtesy of Dos Equis

With exotic animals, a peep-show-like live performance, and beer cocktails, the Dos Equis Bazaar Noir entertained about 850 guests at Miami's Grand Central event space.

The August 3 event, produced by Mirrorball, promoted the beer brand through several sensory experiences set in a market-like atmosphere. Vendors served fare from South America, Asia, and a “mystery option” for adventurous guests (it was mini sweet plantain balls stuffed with ostrich meat). Other treats included chocolate-covered scorpions, crickets, and worms.

A voyeuristic entertainment element invited guests to peer through slots in a wall to reveal a mirrored infinity room where costumed dancers performed. Guests could also mingle with exotic wildlife, including gibbon apes.

The seven-city tour began in Los Angeles and also stopped in San Diego, Phoenix, Austin, Texas, Houston, and Atlanta.

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