CHICAGO Henrique Kerch is the publisher at Factio magazine, a position he has held since he and partner Melissa Maynard launched the Chicago-based fashion publication in 2002. Kerch began planning events for the magazine two and a half years ago, and Factio now holds two large initiatives annually—one in April that mixes spring fashions and art, and another in October to showcase fall looks—and produces boutique mini sales and magazine-issue launch parties throughout the year.
Venues: “We love to use raw spaces, and we have had events at two great spaces, EnVent and 4Art Inc. 4Art Inc. has great high ceilings and the kind of wonderful flooring that we look for; it is very New York warehouse-ish. EnVent is like a refurbished warehouse that has these wonderful wood columns. We had our Bowler Hat party there, and it can hold a good crowd of about 400 people.”
Rentals: “All of our tables, linens, and glassware come from Tablescapes. I really like their selection, they have great prices, and they are always on time; I really have to thank them for that.”
Catering: “We like to give small caterers opportunities since we are also a small company, and Finesse Cuisine does great work. They understand the market we cater to so we recommend them to work with our clients.”
Entertainment: ”Fig Media provides us with event media services like DJs, photography, and video. We also use a local DJ, DJ Ramiro. He has great music. He is also affordable for a tight budget, and he provides all the equipment. He brings all the elements for a good day.”