Fashion Week: Off-Site Shows Mix Up Presentation Styles With Ice Rink, Flash Mob

By Anna Sekula February 16, 2011, 8:00 PM EST

Photo: BizBash

As designers settle into the new tents at Lincoln Center, the prevailing trend for Mercedes-Benz Fashion Week shows this season is a minimalist aesthetic, with few additions to the modern setup of the spaces. Off site, however, presentations seem more adventurous, trying out creative and unusual staging ideas in a variety of venues.

Tommy Hilfiger split his collection, showing women's wear at the tents and taking his line for men to the more intimate space of West Village restaurant the Lion, while Richie Rich opened up his runway presentation to the public, offering tickets to the show at the Hammerstein Ballroom for $25 to $35. Elise Overland used the Standard's temporary ice rink as her show's catwalk, and Andrew Buckler shut down a section of Grand Street to put models on the road. Perhaps the biggest production was Moncler Grenoble's Sunday-night outing, which brought a flash mob of more than 100 dancers to the concourse of Grand Central Terminal.

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