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Fendi Stages Fashion Show on Great Wall of China

October 23, 2007, 12:38 PM EDT

In what LVMH chairman Bernard Arnault joked was “the first fashion show visible from the moon,” Fendi and Karl Lagerfeld staged a fashion show atop the Great Wall of China on Friday. Said to have cost $10 million, the spectacle for 500 guests included giant logos projected onto neighboring mountains. WWD has a full report—with photos—here.

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