Fox Enters Golden Globes Fray With Rooftop Party Near Hilton

By Alesandra Dubin January 18, 2011, 12:23 PM EST

Photo: Line 8 Photography

Six major Golden Globes parties took over the Beverly Hilton on Golden Globes night, but one giant newcomer joined the fray just down the red carpet. A party hosted by all of Fox's entities took to the rooftop of the old Robinsons-May department store building, which—thanks to a red carpet that snaked all the way from the Hilton lobby—felt more on site than off.

A committee including Cristina Mancini from Fox International, Ruth Busenkell from Fox Searchlight, and Tomiko Iwata from Fox Broadcasting oversaw the complex event, tapping 15/40 Productions to produce it.

“We expanded the guest experience to include the Robinsons-May Building,” explained 15/40's Travis Jackson. “We were joined [via] the red carpet from the lobby of the hotel to the doors or our tent. It really was quite an accomplishment. It had never happened before.”

The party began with a viewing portion, and later opened up to additional guests for a total of about 700 in all. The new event's position over the Globes' arrivals area gave it a unique perspective on all the action. “The front view deck literally had the bird's-eye perspective on the red carpet, so our viewing party was actually a viewing party,” Jackson said.

The elevated exterior deck, decorated with six, six-foot Airstar balloons bearing Fox's logo, served as a vantage point for the guests to watch the arrivals at the hotel. The Hilton also agreed to postpone the Globes' arrivals carpet strike from 5 p.m., when it usually happens during the telecast, to 1 a.m., so it could remain as an entry point for Fox guests and maintain the feeling that the party was actually right on site.

At the tented event, sumptuous drapery created a rich feel, and autumnal colors lent an atmosphere of warmth. The design included a palette of champagne, amber, and wood tones, and 16-foot fabric chandeliers changed color by way of LEDs that changed along with frosted acrylic wall panels. Two 40-foot Fox logos topped the tent, and two 100-inch and 16 50-inch monitors allowed for viewing. Michael Smith served as DJ, and Jackson Catering provided the food. (Originally, the hotel was going to take on the catering.)

Planning began in mid-December when the nominations were announced, and included negotiations with parking lot management, the Hilton, the Hollywood Foreign Press Association, and Dick Clark Productions. “We worked with Elite security, Beverly Hills police—it was quite monumental to make this happen,” said Jackson. “There were many security procedures that were recreated for us, to expand the Hilton property for us.”

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