In this special audio white paper, hear from more than 45 event professionals as they give their take on “statement events,” explaining how to make an impact and provide a return on investment for brands, companies, and organizations. This distinguished group discusses smart use of data from events, how to deal with V.I.P.s, and advice for making 1,000 people feel special at the same time. Listen as they explain what it means to be a collaboration artist, how decor can get people to talk to each other, and the power of teamwork. This GatherGeeks special report is a must-listen for anyone who wants to learn from the event industry’s most powerful people.
Guests: David Adler, BizBash; Debbie Barnes, Party Rentals Ltd.; David Beahm, David Beahm Experiences; Jaclyn Bernstein, Access New York Metro/Empire Force Events; Cliff Carson, Samsung; Carole Coleman, Karlitz & Company; Colin Cowie, Colin Cowie Lifestyle; Sandra de Ovando, Ovando Design & Production; Julie Garrison, Mint Catering; Rachel Gross, Univision; Lisa Heinowitz, Lead Dog Marketing; Beth Kormanik, BizBash; Jennifer Kurland, Production Glue; David Landgraf, Blackstone; Chloe Langevin, C2MTL; Mary Lovci, Duggal Greenhouse; Michele Malejki, Clinton Global Initiative; Cynthia McArthur, Sparks; William Mellina, Sound Investments; JB Miller, Empire Entertainment; Pamela Mohr, FACES at NYU Langone; Anthony Moschini, Wieden & Kennedy; Ben Nazario, Sparks; Gabriela Neves, Factory 360; Ron Nicynski, Hargrove Inc; Zach Overton, Samsung; Patricia Padilla, UN Foundation; Shital Patel, Clinton Global Initiative; Nicole Peck, BizBash; David Michael Rich, George P. Johnson; Ben Roth, MKTG; Carla Ruben, Creative Edge Parties; Stephanie Rudnick, MKTG; Anna Sekula, BizBash; Andre Shahrdar and Adam Suellentrop, First Agency; Frank Supovitz, Fast Traffic Events; Jill Taub Drury, Drury Design; Mark Tevis, Front Row; Bernard Toliver, Renaissance Meetings & Special Events; Brian Virgo, AOL; Bobby Wells, Mosaic; Nancy Zuckerman, New York Water Taxi
Running time 98:09
In This Episode:
- Roundtable Discussion: why who is in the room is just as important as event’s content; what is a cognitive event?; how the event industry can and should work together; the new paradigms of event marketing