Podcast: What Works in Experiential Marketing Today (Episode 93)

The C.E.O. of experiential firm Grandesign discusses how he creates buzzworthy brand activations—and generates revenue.

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Hosts: David Adler, Beth Kormanik
Guests: Aaron Gaeir

In this episode of GatherGeeks, David Adler, C.E.O. of BizBash, and Beth Kormanik, editor in chief of BizBash, sit down with Aaron Gaeir, C.E.O. and owner of Grandesign, a San Diego-based experiential firm with nine offices around the country and clients including Google, MTV, and PopSugar. Gaeir traces his background as an entrepreneur, and shares how he defines experiential marketing. He also shares behind-the-scene details of recent large-scale Comic Con activations, and discusses what types of marketing work in different cities and how to get city leaders on board with large-scale experiential.

Sponsored by Digitell and the Event Leadership Institute. Running time 49:01.

Show Notes

In This Episode

  • Roundtable Discussion: how he defines experiential marketing; the importance of social sharing; the coolest activation he’s ever done; the minimum budget needed for an effective activation at a mega-event like Comic-Con

Coming Soon to GatherGeeks

  • Changing Audiences and the Millennial Mindset
  • Extraordinary Events’ Andrea Michaels

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