Podcast: How to Strategically Manipulate Events (Episode 121)

New York-based event producer Jes Gordon shares how to create a great impression for both guests and clients.


Hosts: David Adler, Beth Kormanik
Guest: Jes Gordon

In this episode of GatherGeeks, David Adler, C.E.O. of BizBash, and Beth Kormanik, editor in chief of BizBash, hear from Jes Gordon, owner of New York-based design and production firm Jes Gordon/Proper Fun. The veteran producer discusses how she masterminds event design to create a stellar first impression, and how she thinks through the entire guest experience. She dives into specific strategies she uses to set the perfect tone for both clients and guests—including ways to manipulate it if things start to go awry—and why personalization is so crucial.

Sponsored by Zkipster and Hilton Meetings & Events.
Running time 30:11.

Show Notes

Roundtable Discussion: when the client should be allowed on site; why a client’s first impression is often different than a guest’s first impression; why it's crucial to understand who your guests are; how to become a great event host

Further Reading

Coming Soon to GatherGeeks

  • The team behind the Engage Wedding Summit, Michael Cirino, Heather Mason

This Episode Is Sponsored By...

  • Zkipster
    Zkipster is the guest management platform used by top event teams for everything from guest lists to seating charts and online invitations. If you're looking for next-generation event software that helps deliver perfect guest experiences, head over to Zkipster's website at zkipster.com to try a free event.
  • Hilton Meetings & Events
    Planning an event and wondering how you can give your attendees the best experience possible? Take advantage of customized meetings with Hilton that make it easier than ever to incorporate health, wellness, entertainment, and waste reduction. From Yoga & Yogurt morning starts to Puppies & Ice Cream afternoon breaks, Hilton will help you build an extraordinary meeting that attendees will remember. To book your next meeting or event, go to meetings.hilton.com.


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