Podcast: A New Way to Look at Event Sponsorships (Episode 125)

Alive & Well Co.’s Natasha Ellis shares why sponsors should really be viewed as partners—and gives tips for how to make that happen.

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Photo: Courtesy of Natasha Ellis

Hosts: David Adler, Beth Kormanik
Guest: Natasha Ellis

In this episode of GatherGeeks, David Adler, C.E.O. of BizBash, and Beth Kormanik, editor in chief of BizBash, hear from Natasha Ellis, founder of New York-based Alive & Well Co. Ellis discusses why “partnership” is a better term than “sponsorship,” diving into how sponsors and event attendees can create a mutually beneficial relationship. She also shares examples of brands doing quality event marketing work, and how social media and technology have transformed the industry.

Sponsored by Hilton Meetings & Events and Go West.
Running time 54:02.

Show Notes

Roundtable Discussion: why she calls herself a "matchmaker between brands and experiences"; how she launched her business; why commercialism and revenue are byproducts of good experiences; why theatrical experiences are so effective

Further Reading

Coming Soon to GatherGeeks

  • The Idea Hunter’s Janice Cardinale, CSM LeadDog’s Dan Mannix, the team behind Convene

This Episode Is Sponsored By...

  • Go West
    Go West is the must-attend event in Canada for event professionals. Produced in partnership with BizBash, this is an industry event you do not want to miss. Relevant education, experiential moments, and most importantly the opportunity to meet industry influencers and engage with like-minded event professionals. Find more information at gowestevent.ca.
  • Hilton Meetings & Events
    Planning an event and wondering how you can give your attendees the best experience possible? Take advantage of customized meetings with Hilton that make it easier than ever to incorporate health, wellness, entertainment, and waste reduction. From Yoga & Yogurt morning starts to Puppies & Ice Cream afternoon breaks, Hilton will help you build an extraordinary meeting that attendees will remember. To book your next meeting or event, go to meetings.hilton.com.


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