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LOS ANGELES Luxe Linen drew more than 400 high-end event planners, designers, florists, members of the media, and more to its glamorous product launch on March 27. Held for the first time at the Petersen Automotive Museum’s rooftop, Luxe Launch 2018 asked local designers and florists to create a tablescape around a swatch of fabric from the colorful new line of linens.
The Luxe team—in collaboration with Rayce PR and Marketing—used the event to highlight some of its partnerships with designers and florists. The vendors were paired up and asked to make sure the linen was a primary focus, but from there they were encouraged to be creative and show their personalities.
New this year, Luxe Linen wanted to focus more on social or corporate events, rather than having tables that were purely wedding-focused. The overarching theme was simply “tropical,” which was reflected in bold colors such as coral, yellow, fuschia, and blue, plus plenty of florals and greenery.
“We are thrilled to release our newest product line, La Playa,” said Dahlia Wexler, founder of Luxe Linen. “This collection features casual elegant fabrics in vibrant colors that are perfect for beach, poolside, and backyard events.”
Click through the slide show to see the eye-catching, colorful tabletop designs for events this spring and summer.