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It was all in the details at the Elle Girl magazine launch at the Roxy. Swell Productions brought in a team to make the venue girl-friendly with bright colors and some great decor touches. Avi Adler's exotic, vibrantly colored flowers included lots of pinks, oranges and yellows in table arrangements decorated with pink Elle Girl stickers and marabou trims. Match Catering and Eventstyles followed suit with marabou-trimmed serving trays (plastered with more stickers), and Custom Lighting used an array of lights on the walls of the entryway with girlpower slogans such as “Girls Rule.” Booze bars were available to those with pink wristbands, which indicated they had been carded at the door. For those under 21, an array of non-alcoholic beverages were available.
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