Glammed-Up Camping Inspires Kitschy Launch for Tori Spelling's Kids Line

By Alesandra Dubin October 22, 2012, 5:43 PM EDT

Banners strung between tree-like posts decorated the Hotel Bel-Air for the launch of Tori Spelling's new kids line, Little Maven.

Photo: Michael Simon/StarTraks

Tori Spelling and J.C. Penney celebrated the launch of Spelling's new line for kids, Little Maven, at a family-friendly event inspired by so-called “glamping"—that's glam camping, if you missed it. On Thursday, October 18 the Hotel Bel-Air turned into a campground-style fantasy land designed by wedding planner Jo Gartin with activities and treats like campfire sing-alongs, a bracelet craft station, a s'mores-making table, a lemonade stand, and a touch-and-feel table full of spiders and insects.

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