Google Created a Giant Voice-Activated Gumball Machine to Promote Its Digital Assistant

By Adweek January 11, 2018, 3:39 PM EST

Digital assistants are learning to activate a lot of things. They're used to activating phones, lights, speakers, televisions, and cars. Now, Google is taking a more playful route to promote its own Google Assistant this week in Las Vegas. At the Consumer Electronics Show, Google has supersized the way people interact with its artificial intelligence platform by bringing a gigantic voice-activated gumball machine for attendees to interact with.

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