Holiday Party Photos: 29 Ideas From End-of-Year Festivities

While classic tree lighting ceremonies were some of the most high-profile events of the season, brands and organizations also staged surprising new formats this year.

By Alesandra Dubin December 15, 2014, 6:15 AM EST

Photo: Getty Images

Although some of North America's highest-profile holiday events took on classic formats that built upon decades of tradition—for instance the Rockefeller Center tree lighting ceremony, or window unveilings from retailers like Saks Fifth Avenue—this year's events also took forms that ranged from the tried-and-true to the modern with technology or social media integration.

Among the trends at events this year were philanthropic tie-ins, of course, especially those that used guests' donations to create Instagram-ready installations. Pop-ups remained a popular option for marketers, with online retailer Zappos setting up one in Las Vegas that was open around the clock—just like its website. And there were new takes on giveaways: Old Navy, for instance, delivered holiday trees to guests' homes following its family-friendly event in Los Angeles.

Snow, fireworks, musical performances, costumed Santas, and gingerbread houses were also seen at holiday events from organizations and brands including Bergdorf Goodman, Four Seasons, Bellagio, and Ion Television.

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