Holiday Pop-Up Roundup: 13 Activations, Marketing Stunts, and More

Here's a look at how brands such as Ted Baker and Samsung are drawing attention this season.

By Jenny Berg, with additional reporting by Kelly Lo, Anna Sekula & Beth Kormanik December 18, 2013, 6:00 AM EST

Photo: Courtesy of FYM Productions

Although holiday shopping sales so far aren't as strong as last year, marketers are continuing to engage their target consumers with seasonal activations. In New York's meatpacking district, a temporary space showcased a new line of men's underwear (and had a vintage pool table), while Hendrick's gin had a pop-up event with rather unusual tropes—think a performer dressed as a potted rose. Here's a look inside the activations that captured consumer attention in a crowded season of marketing.

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