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'In my creative dialogues with Genesis, we hunted for clues to unlock immersive storytelling authentic to Korean history and culture. I tend to look for visual inspiration in history and design first. When we came across the concept of Dongji—the longest night of the year—this seemed to humanize an experience of celebrating the changing quality of light outside to inspire how we might feel immersed by the experience inside the space,' Tobman said.

Starry Night: Get a Peek Inside This New Celestial Installation in NYC

Creative director and production designer Ethan Tobman transformed Genesis House into a Korean night sky.

The 2015 TED Conference in Vancouver brought a playful twist to its lounges, where attendees could watch speaker simulcasts. A standout was the new ball pit, filled with beanbag chairs and beach balls, offering a relaxed and whimsical setting to absorb big ideas while fostering creativity and connection.

15 Creativity-Sparking Breakout Moments at Conferences

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Winners of BizBash's 12th Annual Event Experience Awards

One of the event's major touchpoints was this curated display of PCA Skin’s hero hydration products.

How This Skincare Brand Activation Made Waves (Literally) with Its Water-Focused Design

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Turn Your Events Into Winter Wonderlands with Snow Effects