Tradeshows

Tangram designed a two-story exhibit dubbed “The Garage” for dealer.com at the 2012 National Automobile Dealers Association show. The space functioned as a social venue, with a lounge, a DJ booth, and a bar, in addition to conference rooms and product demonstration stations.

At the 2012 P.G.A. Merchandise Show, Cobra Puma Golf had a booth created by CEP Exhibit Productions, Inc. with a playful two-story structure. The ground floor served as a meeting space, while the top floor included the entrance to a slide that ended in a pit of orange balls.

Designed by Visbeen Associates (312.810.5669, visbeen.biz) and inspired by consumer lifestyle trend research, the UNcontained exhibit at the 2012 Kitchen & Bath Industry Show used 20-foot shipping containers as oversize dioramas. The display was a look into how different generations are reinventing the rules of kitchen and bath design.

At Heli-Expo 2012 in Dallas, Global Experience Specialists staged a splashy presentation to reveal Bell Helicopter’s new top-secret helicopter. After screening a short documentary, a Kabuki drop revealed a series of large, angled walls that came to life via a 3-D video mapping presentation, eventually moving to reveal the helicopter.

For the 2012 North American International Auto Show in Detroit, Ford worked with Imagination (212.813.6400, imagination.com) to debut the Ford Blue Oval Card, an R.F.I.D.-enabled card. On-site the cards, which guests preregistered for online, could be used to save content to download later via a personal Web page. The booth also featured a 20-foot-tall elevator that brought guests up into “The Cloud,” a 360-degree cinema experience that offered a look at the future of in-vehicle cloud computing.

At CES 2012, Pinnacle designed a space for Nixon that stood out on the busy, tech-focused trade show floor by exercising restraint. Natural wood displays were used alongside walls made of acoustical foam.

At the Budweiser "Made in America" festival in Philadelphia in 2012, Anheuser-Busch used Blippar to provide interactive experiences for attendees, such as taking a photo with the event logo to share on social networks. Attendees accessed the activities by scanning event brochures with the Blippar app.

At Honda Indy Toronto in July, the Pit Stop Challenge was housed inside a Modulbox. Fans could test their skills and speed at changing a tire on a real race car, which the Taylor Group built inside the unit.