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Experiential Marketing, Activations & Sponsorships

FX Created a 'Symphony' of Real-Life Screams to Promote Its Creepy New Show

The network celebrated the premiere of Ryan Murphy’s new series, Grotesquerie, with two truly unique activations—one of which involved "scream chambers."

To promote Ryan Murphy's new horror series Grotesquerie, FX hosted a multimarket immersive dining event called “The Feast.'

8 Things to Expect at IMEX America 2024

IMEX Group CEO Carina Bauer walks us through some of the best things to look forward to in Las Vegas.

Rent. Buy. Install. We Do It All

Insane Impact is the nation’s leading provider of LED screen solutions for rental, purchase, and installation.

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Behind the Scenes at LA28’s Olympic Handovers—and What Comes Next for the Planning Team

Here's what it took to produce those buzzy handover celebrations (Tom Cruise, anyone?), and how the 2028 Olympics planning team's focus is shifting now that the Paris Games have wrapped.

Experiential Marketing, Activations & Sponsorships

In Plane Sight: See How These Airport Activations Engaged Travelers

Brands such as The Macallan and Emergen-C set up shop on the ground to promote new products and attract the attention of passengers on the go.

The Macallan Colour Collection Pop-Up

Here's What's New and Notable in San Antonio Right Now

Alamo City is stepping up in the wake of major Texas destinations renovating their convention centers. We dive into recent venue and hotel openings, plus what's ahead.

San Antonio is known as a walkable convention center district thanks to its famous River Walk, which connects the convention center with hotels, restaurants, museums, attractions, and outdoor areas.

Behind the Scenes at LA28’s Olympic Handovers—and What Comes Next for the Planning Team

See How PrettyLittleThing Is Bringing Its Online Shop to College Campuses

In Plane Sight: See How These Airport Activations Engaged Travelers

8 Steal-Worthy Event Ideas BizBash Spotted on Instagram

Event Tech Check: New Ways to Promote Events, Improve Networking, and More

Gangster's Paradise: See How HBO’s ‘The Penguin’ Took Over New York City

10 Spirit-Free Sips Perfect for Sober October

This Sober October, more attendees than ever want a 0% ABV drink. Here’s what bartenders, caterers, and brewers are offering.

Event Tech & Tools

Event Tech Check: New Ways to Promote Events, Improve Networking, and More

BizBash takes a deep dive into the newest tech solutions for events of all types, plus the latest must-know industry news.

On Sept. 6 and 7, Google Play elevated the fan experience at Zedd in the Park—a music festival held at Los Angeles State Historic Park—for its Play Points members. The Google Play Playground was a multilevel, 3,600-square-foot playground that offered a prime view of the main stage, along with interactive elements like glow-in-the-dark games, a dance floor, mini-golf, a photo booth, and an arcade station with a digital mini game that mirrored the real-life playground. A giant slide leading into a ball pit offered fans a fun way to return down to the festival grounds from the viewing platform. See more: See the Colorful Playground (and Giant Slide) That Google Play Brought to a Music Festival

Opinion & Experts

Meet Our Advisory Board for the 12th Annual BizBash Event Experience Awards

Learn more about who will be judging submissions—and what they're looking for in a winning one.

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Experiential Marketing, Activations & Sponsorships

See How PrettyLittleThing Is Bringing Its Online Shop to College Campuses

The e-retailer is visiting schools across the U.S. with its fun pop-up store experience.

The e-retailer's decked-out school bus is painted a pale pink.

Programming & Entertainment

How This Platform Is Simplifying Corporate Event Entertainment Booking

EVA—which just announced $2 million in funding—bridges the gap between planners and performers, offering a streamlined, tech-driven approach to booking event entertainment.

Makenzie Stokel and Channing Moreland started EVA when they were college roommates in Nashville. The pair, now 30 years old, are on a mission to connect corporate clients with high-quality event entertainment.

Opinion & Experts

Top Trending Stories on BizBash: September 2024

Wondering what the rest of the industry is up to? Here, BizBash offers a peek over the fence at what other event profs have been reading this month.

To celebrate this year's US Open, creative experience agency CNC teamed up with Procter & Gamble and Downy—along with tennis star Venus Williams—to create the 'Rinse It Out' pop-up in NYC's Flatiron neighborhood. Read more: US Open 2024: 18 Grand Slam Events, Activations, and Collabs That Served More Than Tennis

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