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For Home for the Holidays, the team kept much of the format the same as last year, including the “5 à 7” blogger cocktail hour. While media, producers, and stylists booked private tours of the suite, bloggers were invited to the 5 à 7. “Bloggers are most definitely here to stay, so we always need to cater to them and provide them with timely story pitches and ideas,” Calvert said. The 5 à 7 was also a way to meet each blogger in person, and “put the face to the blogger,” Hall said.
Eco-friendly products took centre stage at the event. Among the items on display was the Yup furniture line made from recycled materials, Agent Reclaim purses made from used leather, and FEH reclaimed-wooden picture frames. Each guest received a gift bag filled with some of the products they saw on display. Proof served holiday-themed cocktails from the wet bar. Volos Estiatorio, a new upscale Greek restaurant, catered the event.