How Brands Showed Their Team Spirit at the ESPY Awards

ESPN's annual award show was accompanied by a host of pre- and post-show events, including sponsored parties and brand activations.

By Rayna Katz July 20, 2017, 7:16 AM EDT

Colorful lighting and new graphics provided a visually stunning backdrop for award presenters and recipients during the ceremony.

Photo: Jordan Murph/ESPN Images

ESPN celebrated the silver anniversary of its ESPY awards July 12 at the Microsoft Theater in Los Angeles, handing out the honors among a sea of athletes and celebrities.

The evening event, produced by Maggievision Productions, featured a retrospective video montage celebrating the milestone and was bookended by a variety of events around town, including a preparty with images from ESPN the Magazine's 2017 body issue.

Sponsored by Capital One, the ESPYs also continued to show support for the V Foundation for Cancer Research, which was launched by the sports media company in 1993 with the late Jim Valvano, head coach at North Carolina State University.

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