Every day event designers and producers pour their creativity, experience, and know-how into creating fresh event concepts for their clients, constantly thinking about brand identity and messaging. But what do parties hosted by industry professionals look like?
Throughout the summer and early fall, decor and production companies around the country hosted their own fetes, showcasing what they can do for clients, potential (or former) clients, and the public. The experts took a no-holds-barred approach to the occasions, from an engagement party in Toronto with a floral installation that took four days to craft and an all-neon birthday bash in Miami to the unveiling of a new headquarters and brand in Baltimore. Here's a peek at how event designers celebrate.