ORLANDO/CENTRAL FLORIDA On October 16, Orlando City Soccer Club broke ground on a downtown stadium that's scheduled for completion in 2016. The soccer team's signature hue, purple, appeared in several elements of event production. During the ceremonial dig, city officials and key executives used purple shovels to dig through 24 tons of purple sand. Fans left the event with keepsake jars of the colorful sand. The event's official hashtag? #WeDigPurple.