How to Keep Your Ideas Fresh—and Stay One Step Ahead of Clients

At the 2013 Event Innovation Forum in New York, The New Yorker's executive director of integrated marketing, Melanie Altarescu, shared how she's constantly looking for new ideas for her events.

November 22, 2013, 4:05 PM EST

When everyone looks to you for ways to successfully integrate sponsors and marketing partners into events, how do you keep coming up with fresh ideas? Are you constantly trying to find new solutions to satisfy the most demanding clients and sponsors? At the Event Innovation Forum—New York on October 30, The New Yorker's executive director of integrated marketing, Melanie Altarescu, shared how she tackles such challenges, sharing case studies of innovative marketing solutions developed for Acura, MasterCard, and United Airlines, as well as tips for how to stay sharp when it comes to creative ideas.

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