How to Lure Guests to an Event in the Dead of Winter

From a tiki bar to lavish sweets, here's how one venue lured guests to its opening on a frosty Chicago night.

By Jenny Berg February 12, 2015, 8:00 AM EST

The bash featured four areas, each inspired by a different season. The winter-theme area featured an indoor skating rink crowned with strings of café lights. The portable, synthetic ice rink was supplied by Clowning Around & Celebration Authority. Guests were invited to skate.

Photo: Nakai Photography

How does a venue draw 250 guests to a Friday-night opening in the middle of February? By offering lots of drinks, treats, and fun activities. On Friday night, Chicago event space Hub Studio Loft hosted a grand opening bash produced by Pure Kitchen Catering and A Perfect Event, with help from other vendors that brought in everything from an indoor skating rink to beach-theme decor. Here's a look inside the evening.

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