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How to Think Like an Innovative Brand

At the 2013 Event Innovation Forum in Chicago, Kevin White discussed how event and meeting planners can foster a culture of innovation within their own teams.

December 13, 2013, 8:32 AM EST

The event industry is one that lives and dies by the idea. But are we doing everything we can to nurture an innovative mindset in our companies and teams? Why do some companies seem to be constantly setting the trends, while others are following? At the Event Innovation Forum—Chicago on November 13, XPL's chief strategist Kevin White discussed what Google, Disney, and 3M are doing internally to foster a culture of innovation and ideation, and how event planners adopt those principles. He also looked at the characteristics that define such processes, explained how to best apply them in a business setting, and provided resources to foster creativity.

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