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How Big Brands Got Attention at Sundance

By Jenny Berg January 31, 2011, 8:45 AM EST

Photo: Mark Von Holden Photography

Set to wrap up in Park City, Utah, on Sunday, the Sundance Film Festival saw events and activations from a bevy of big brands. From Fox Searchlight Pictures' pop-up insurance agency to the Sundance Channel's new, three-story headquarters, companies sought creative ways to engage the festival's 40,000 attendees. Here's a look at how some of them got attention.

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