To celebrate the start of the 2016-2017 basketball season, the N.B.A. partnered with Mountain Dew to install 40-foot-tall branded basketball installations for fan events. The installations, which were designed by Firstborn and fabricated by Inflatable Design Group, came to the Dolby Theatre in Los Angeles on October 21, the Wynwood Art District in Miami on October 23, and the Public Square in Cleveland on October 25. The event series was produced by FreemanXP.
Photo: Courtesy of N.B.A.