In the News: Emmys Move Up, Suffering Book Expo Mulls Changes

By Michael O'Connell June 3, 2009, 4:37 PM EDT

Fairly Late Notice for Emmy Move: The recently announced N.F.L. schedule prompted CBS and the Academy of Television Arts and Sciences to move the live broadcast of the 2009 Emmy Awards from September 20 to a week earlier, on September 13. Variety reports this won't affect party and event hosts, many of whom hadn't even selected venues for Emmy-related festivities and promotions yet. And those who had already picked venues are apparently being accommodated. HBO's party planned for the Pacific Design Center will go ahead on the new date. [Variety]

Racy Korean Axe Stunt Campaign Gets International Attention: A Korean advertising agency wrapped a women's dormitory at an undisclosed university with a calendar page, each day picturing an attractive female looking out of her window, for Axe deoderant. The firm responsible said they “aimed for the expression that a new female can be met on a daily basis.” Accusations of sexism abounded on blogs earlier this week, but the stunt's extension outside its intended marketplace speaks for itself. [Gizmodo]

Somber Book Expo Looks to Shake Up Format: The past two Book Expos have seen low attendance and canceled dinners and parties, so organizers are looking to change the annual trade show's format. Among the ideas under consideration? A smaller venue, a move from a weekend to midweek schedule, and possibly opening the event up to the public. [NYMag]

MTV Movie Awards Rebound With Twilight: A note to award show producers: If you'd like to see your show get more attention, you might consider staging some sort of Twilight-related stunt during the ceremony. Industry experts are crediting the popular franchise's presense at this year's MTV Movie Awards with boosting the show's viewership 78 perecent this year to a total of 5.3 million viewers—its strongest showing since 2004. The network also announced a 205 percent uptick in online viewings of the event. [Hollywood Reporter]

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