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Innovation Forum Preview: Building Fan Engagement at the 'Twilight' Premieres

At the upcoming Event Innovation Forum—Los Angeles, event producer Chad Hudson will discuss how fan camps at the Twilight premieres boosted engagement and generated millions of dollars worth of publicity.

May 29, 2013, 7:15 AM EDT

Chad Hudson, the president and creative director of Chad Hudson Events, will be speaking at the Event Innovation Forum—Los Angeles (part of BizBash IdeaFest Los Angeles) on Wednesday, June 19 at the Los Angeles Convention Center. (Attendees can register now for the forum as well as BizBash IdeaFest Los Angeles at bizbash.com/ideafestla.)

Hudson's session for the forum will focus on how he produced the premiere parties for Summit Entertainment's Twilight Saga. Starting in 2008 with a throng of screaming tweens and teens in Westwood, the premieres for the movie adaptation of Stephenie Meyer's wildly popular book series quickly became the buzziest events in Los Angeles. And when Hudson and Summit made the decision to expand the fan participation from a throng of gawkers to a five-day, studio-sanctioned cam-out, they found a unique way to extend engagement beyond guests while generating millions in publicity dollars.

When Hudson made our list of the most innovative people in events last year, he recorded this video interview, which also gives some insight into his presentation.

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