Most Innovative Meetings 2017
For planners who produce conferences, trade shows, meetings, or other face-to-face events, the challenges today may be greater than ever. The attention span of their target audiences is fragmented thanks to the profusion of apps, software, and other technology tools that keep them constantly connected—and swiping left on anything that doesn’t immediately captivate them. To prevail in this demanding environment, smart planners are shaking up their events, adopting new formats, and testing new strategies to stimulate meaningful and memorable experiences. Here’s a look at the 15 most innovative meetings across North America.
This story originally appeared in BizBash’s Fall 2017 issue.